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NeroForce to exclusively distribute GIIB Rubber Compound's premium products in Europe with immediate effect

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  • By NF
NeroForce to exclusively distribute GIIB Rubber Compound's premium products in Europe with immediate effect

GIIB Rubber Compound will be using NeroForce as its exclusive distributor for its premium product line for the European market. The products include the world-renowned SUPERCOOL profile treads as well as Cushion Gum and Extruder Ropes.

Founded in Malaysia in 1990, GIIB specialises in the manufacture of rubber compounds and profile treads. The company's core product, SUPERCOOL treads, are widely appreciated by fleet operators in over 50 countries for their advanced tread design and mileage performance.

Founded in 2019, NeroForce develops, manufactures and distributes carefully selected, high-quality and innovative consumables, tools and machinery for the rubber industry. The experience and knowledge of the European retreading market, as well as the continuous and strong growth of the brand since its inception, have made NeroForce the ideal candidate for GIIB to take over the marketing of the products across Europe with immediate effect.

"I am supremely excited to be partnered with NeroForce, their capabilities in the retreading industry are unmatched," said GIIB Rubber Compound Managing Director Tai Qisheng after signing the agreement. Andreas Müller, CEO and Managing Partner of NeroForce, is also full of praise: "GIIB has proven time and again that their products are reliable and trustworthy. This partnership is a great step forward for us and our goals."

NeroForce sees the new partnership as a great opportunity, especially in times when there are many supply problems, to offer retreaders a reliable and new alternative for these high-demand materials as well. "With this additional service, we are pursuing our strategic goal of further expanding the NeroForce company into a "major player" in the tyre and tyre service industry," Andreas Müller announces on the occasion of the new cooperation.

The new product line will be presented at the NeroForce stand E025 in Hall 7.1 at the tyre trade fair THE TIRE from 24 to 26 May 2022 in Cologne. Tai Qisheng, Managing Director of GIIB Rubber Compound, will personally be present at the stand and answer the visitors' questions.

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